A digital concierge for hotels is an AI assistant that welcomes, informs and helps your guests on WhatsApp, website, OTAs, email and phone, without keeping anyone waiting. Hotea, the digital concierge by Plutonios, replies in under 2 seconds, in 130+ languages, 24/7, from the first quote request to the review after checkout.
It's not a scripted chatbot: Hotea understands the request, uses your property's real data, sends quotes, suggests upgrades and experiences, and hands the conversation to your team when a person is needed.
A digital concierge is an AI assistant that answers hotel guests over chat and messaging, at any hour and in their own language. It handles information, quotes, in-stay requests and extra services, and brings in staff only when they are really needed.
Virtual concierge, digital concierge, online concierge: in practice hoteliers use these terms interchangeably. What matters is not the name but the technology behind it.
Many "virtual concierges" are static pages or apps, or button-based chatbots. An AI digital concierge like Hotea converses in natural language, remembers the context of the conversation and takes action: it sends a quote, suggests an upgrade, passes a request to the team.
An automated receptionist doesn't replace the welcome at the desk. It takes on the repetitive requests that fill the front desk's day and night, and leaves to staff what needs a person.
At properties without a 24-hour front desk, such as B&Bs, holiday homes and apartments run by property managers, the problem is not only how many messages arrive but when: in the evening, at weekends, during another check-in.
A virtual reception replies for you when you can't, in the guest's language, on WhatsApp and on OTAs such as Booking.com and Airbnb, and collects everything in one inbox. If you run several units, each property keeps its own information and tone, in a single dashboard.
The value of a digital concierge isn't just answering: it's guiding the guest through every stage, turning each conversation into an opportunity for service and revenue.
Three ways to answer guests when the front desk is closed or busy, side by side.
| Night reception | Generic chatbot | Hotea digital concierge | |
|---|---|---|---|
| Availability | Only during staffed shifts | 24/7 | 24/7 |
| Response time | Depends on who is on shift and how busy they are | Instant, if the question was anticipated | Seconds, even for new questions |
| Languages | Those the staff speak | A few, often set up by hand | 130+, detected automatically |
| Off-script questions | Yes | No, it gets stuck | Yes, using your property's data |
| Quotes and direct bookings | Yes, by hand | Rarely | Yes, with a booking link |
| Upselling | If there's time | No | Automatic offers at the right moment |
| Cost | A salary for every shift | Low, but limited value | Monthly fee per property |
From February to August 2026 Hotea answered guests across the ten Jada Hotels Collection properties in Rome, Tuscany and Umbria: first a single-property pilot, then a group-wide rollout.
Hotea by Plutonios is an AI guest platform built for hospitality: it answers guests in under 2 seconds on WhatsApp, website, OTAs, email and phone, in 130+ languages, 24/7. It suits hotels, hotel chains, B&Bs, property managers and hostels, with team-led onboarding and pricing set for your property.
Yes, in everyday use they are synonyms. What matters is the technology: an AI concierge understands free-form questions and takes action (quotes, upgrades, handover to staff), while static pages and button chatbots only answer what was anticipated.
A traditional chatbot only answers predefined questions with canned replies. An AI digital concierge understands natural language, keeps context, knows the property's data and manages the entire stay, from quotes to upselling to reviews, escalating to staff only when needed.
Hotea responds on WhatsApp, website widget, in-room QR codes, OTAs such as Booking.com and Airbnb, email and an AI phone line. All conversations flow into one unified inbox for the team.
No, it lightens their load. Hotea autonomously handles up to 90% of repetitive requests, freeing staff from low-value tasks. Complex requests are passed to the team with a summary, so people focus on real hospitality.
Yes. At properties without a 24-hour desk it acts as a virtual reception: it replies in the evening and at weekends, sends arrival instructions and handles WhatsApp, Booking.com and Airbnb messages in one inbox. Property managers run several units from one dashboard.
PMS integration runs over API and usually takes less than 24 hours. The Plutonios team sets up the knowledge base and tone of voice with you, with no activation fees.
There are three plans, Basic, Pro and Premium, with a monthly fee per property plus a per-unit cost: we confirm the figure for your property on a call. Pro adds WhatsApp, PMS integration, analytics and automations; Premium adds upselling and cross-selling. OTAs, email and AI calls are added as channels, and calls are priced on minutes only. Annual billing with a plan you can change month to month, a group discount, and a per-unit price list for property managers. No activation fees.
Activate Plutonios in 24 hours. Setup included, PMS integration included.